Butterfly Pea Powder

Product Name:
Butterfly Pea Powder

Product Description:
Butterfly Pea Powder is a high-quality ingredient derived from butterfly pea flowers, processed through controlled drying techniques to preserve its natural blue color and plant-based compounds. The powder has a fine texture and excellent dispersibility, making it suitable for a wide range of applications in food, beverage, and dietary supplement industries, especially where natural coloring is required.

Category:
Food Ingredient

Technical Information:

• Appearance: Deep blue to purple powder
• Aroma: Mild natural aroma
• Taste: Neutral, mild taste
• Dispersibility: Good dispersion in liquid systems
• Key Components:
  • Anthocyanins (natural blue pigments)
  • Polyphenols
  • Plant-based antioxidants

Applications:

Food Applications

• Purpose:

• Provide natural coloring
• Enhance product visual appeal
• Replace synthetic colorants

• Usage:

• Bakery (cakes, cookies, traditional desserts)
• Jelly, desserts, and ice cream
• Processed foods

Functional Beverage

• Purpose:

• Create visually appealing beverages
• Enhance product concept and differentiation

• Usage:

• Butterfly pea drinks
• Tea, smoothies, and wellness beverages
• Ready-to-drink (RTD) products
• pH-sensitive color-changing beverages

Dietary Supplement

• Purpose:

• Source of anthocyanins
• Support natural and plant-based positioning

• Usage:

• Powder drink mixes
• Capsules or powdered supplements
• Antioxidant or beauty concept blends

Shelf Life:

18 months (stored in cool, dry, sealed condition)

Marketing Highlights:

Butterfly Pea Powder stands out for its vibrant natural color and unique functionality, making it ideal for innovative and visually driven product development aligned with clean label trends.

Key Selling Points:

• Natural blue color from plant source
• Contains anthocyanins
• Suitable for color-changing formulations
• Clean label and natural positioning
• Enhances product visual appeal
• Easy to use with good dispersibility

Technical Note:

Produced using low-temperature spray drying to help retain raw material characteristics

Maltodextrin is used as a carrier to:
• Improve flowability
• Reduce hygroscopicity
• Prevent caking
• Improve processing efficiency

Storage Conditions:

• Store in cool, dry place (≤25°C)
  • Avoid moisture and sunlight
  • Keep tightly sealed
  • Store in airtight container

Why Expert Formulation Support is Recommended:

• Optimize color intensity
  • Ensure color stability across pH conditions
  • Prevent color degradation
  • Define optimal dosage
  • Ensure product consistency