Product Description:
Goji Berry Powder is a high-quality ingredient derived from goji berries, processed through controlled drying techniques to preserve its natural color, flavor, and nutritional properties. The powder has a fine texture, vibrant color, and excellent dispersibility, making it suitable for a wide range of applications in food, beverage, and dietary supplement industries.

Category:
Food Ingredient

Technical Information:

• Appearance: Orange-red to deep red powder
• Aroma: Characteristic fruity aroma
• Taste: Slightly sweet with mild tartness
• Dispersibility: Good dispersion in liquid and food systems
• Key Components:
  • Carotenoids (e.g., beta-carotene)
  • Polyphenols
  • Vitamin C
  • Dietary fiber

Applications:

Food Applications

• Purpose:

• Enhance color and product appeal
• Add fruit flavor
• Improve nutritional positioning

• Usage:

• Bakery (cakes, cookies, cereal bars)
• Desserts and health snacks
• Processed foods

Functional Beverage

• Purpose:

• Serve as a superfood ingredient
• Add plant-based compounds and color

• Usage:

• Smoothies and fruit beverages
• Wellness drinks
• Ready-to-drink (RTD) products

Dietary Supplement

• Purpose:

• Source of fruit-based nutrients
• Support superfood formulations

• Usage:

• Powder drink mixes
• Capsules or powdered supplements
• Superfood blends

Shelf Life:

18 months (stored in cool, dry, sealed condition)

Marketing Highlights:

Goji Berry Powder is widely recognized as a superfood ingredient, supporting premium and health-focused product development. It enhances both nutritional value and product positioning.

Key Selling Points:

• Derived from goji berries
• Contains carotenoids and polyphenols
• Source of vitamin C
• Provides natural orange-red color
• Suitable for clean label and plant-based products
• Strong positioning in the superfood category
• Easy to use with good processing performance

Technical Note:

Produced using low-temperature spray drying to help retain raw material characteristics

Maltodextrin is used as a carrier to:
• Improve flowability
• Reduce hygroscopicity
• Prevent caking
• Improve processing efficiency

Storage Conditions:

• Store in cool, dry place (≤25°C)
  • Avoid moisture and sunlight
  • Keep tightly sealed
  • Store in airtight container

Why Expert Formulation Support is Recommended:

• Optimize flavor balance
  • Ensure product consistency
  • Prevent instability issues
  • Define optimal dosage
  • Enhance nutritional positioning

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